Samsung launches an exclusive leather-clad refrigerator with Delvaux

Lahore: Samsung Home Appliances is known for innovative and trustworthy products. Now it has once again succeeded in creating an extraordinary experience for its customers’ daily life, by launching a leather-clad refrigerator in collaboration with Delvaux.

For the first time ever, a refrigerator has been given a luxury fashion make-over. Samsung has launched this new Side by Side Refrigerator which has a luxury leather finish created by the Belgian luxury brand – Delvaux, the premium fine leather luxury goods company of the world. Delvaux was founded in 1829 in Belgium, making it the oldest company in its own distinct category.

This beautiful project was born as a result of a friendship between a Samsung employee and the head designer of Delvaux. And so the idea was born. This refrigerator was given an external makeover in Delvaux’s workshops, where a team of leather goods specialists dressed it up in finest quality leather. This complex and daring collaboration also involved Samsung’s technical people.

Samsung Pakistan’s Managing Director, Mr. Hee Chang Yee said; “Customers are struck by its beautiful design and praise it generously. The passion and skills of Delvaux artisans can be seen in the fridge’s splendid finish. Samsung describes this joint effort as – “the perfect marriage between innovation and tradition”. This concept tunes-in perfectly with the latest trends in kitchen design”.

Each refrigerator is a unique piece, created by hand with the utmost care and attention to detail. This indulgent product is available by exclusive order and offers endless possibilities to the purchaser through the individual choice of leather used. This masterpiece will certainly enrich the home interiors with a truly glamorous touch!

For more information, contact:
Rizwan Shah
Shamrock Communications (private) Limited
Tel: +9242 3586 1219
Cell: +92305 574 0715
Email: shamrocklhr@gmail.com

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