Press Information Department to Utilize Potentials in Social Media

Islamabad: “Government Officials must equip themselves with the new tools of communication to reach to the global community for direct interaction with the individuals” said Secretary I and B Taimur Azmat Osman while chairing a meeting in connection with establishment of Social Media Cell in the Press Information Department, today. The meeting was attended by senior officials of the Information Ministry and heads of the official media organizations.

While speaking on the occasion, the Secretary emphasized that one of the benefits of social media is the ability to have two way conversations and this will generate dialogue through which the government can have very useful inputs for policy formulation on issues of national importance.

The Secretary said that in an era of greater transparency and authenticity, the Ministry of Information and Broadcasting should focus on the rapid delivery of new standard of messaging to interact with the social media community.

It was decided in the meeting that the Press Information Department will fully utilize the modern tools of communication in order to interact with the opinion makers and the general masses. The Cell will function as the federal government’s hub for interacting with the media, civil society and the users of the internet.

It may be mentioned that Pakistan is estimated to have a population of 20 million connected to the Internet. Internet use in Pakistan is growing at a rapid rate, particularly in urban centres, which are also home to populations who often form the backbone of public opinion formation. Mobile Internet use shot up 161 percent in 2010 alone.

Moreover, Pakistan has a lively and active bloggers community, with over three million citizen-journalists freely reporting on virtually every topic. Pakistan has one of the fastest-growing Facebook and Twitter-using populations in the world, with over four million Face book users.

For more information, contact:
Haji Ahmed Malik
Principal Information Officer
Press Information Department (PID)
Tel: +9251 925 2323 and +9251 925 2324
Fax: +9251 925 2325 and +9251 925 2326

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