‘Premium Atta’ deal sold out within 40 minutes

Latest venture by the entrepreneurs behind, Pakistan’s leading online jobs portal

Lahore, 26th September 2011:, the latest venture by the entrepreneurs behind, Pakistan’s leading online jobs portal, is happy to announce the successful conclusion of its ‘Premium Atta’ deal of the day. was recently launched by Monis Rahman, founder and CEO of The new site is a location-based social network that features local daily deals and listings for the most affordable things to do, place to eat, and brands to buy in cities throughout Pakistan.

The latest deal on offer at was a highly acclaimed ‘Premium Atta Deal’ where an 82% discount was given on a bag of 20kg flour, selling at a reduced price of Rs 100. offered a total of 40 bags and received over 900 requests for them. The newly-launched network successfully sold the entire stock of available bags within the first 40 minutes of going live. The ‘Atta Deal’ was made possible with the cooperation of the Ravi Flour Mills’ Pak Atta, a widely respected symbol of quality flour across Pakistan.

During these times of economic difficulty and high inflation, allows consumers to access the most affordable daily items for their homes and businesses. accomplishes this by working with brands to come up with group deals, such as discounts on entertainment venues like amusement parks and cinemas, deals similar to the ‘Atta Deal’ featuring basic every day essentials like oil and mineral water, and consumer electronics, which will be up for grabs at the lowest possible prices.

This new concept allows end users to benefit from marketing campaigns by collecting and categorising discounts that they have not had access to before.

“ levels the field for business owners by removing price as an obstacle for trying new products or services. At the same time, we successfully offer incredible deals to consumers who may be otherwise hesitant to make a purchase because of price constraints,” says Monis Rahman, CEO of Lahore New Media Labs –’s parent company.

He adds, “This synergy between users at different ends of the spectrum, and between supplier and purchaser, is what made such a phenomenal success and we hope to duplicate it with”

For further information, please contact:
Changez Ali
Ph: +92 (0) 333 547 5851
Bilal Rashid
Ph: +92 (0) 42 3577 7630 ext. 284

Notes for editors:
CHALO.PK is a division of Lahore New Media Labs. Created by the same team of entrepreneurs who brought you ROZEE.PK and with some of the brightest minds in the industry working in the organisation, CHALO.PK has already cemented its reputation and credibility. is Pakistan’s leading job portal with over 2,100,000 registered professionals; 38,000 employers hire through ROZEE.PK, with over 100 new job postings on the site each day and 10 million job applications have been processed to date.

Under the dynamic leadership of Monis Rahman, chairman and CEO of Lahore New Media Labs., CHALO.PK has taken the initiative in doing what it can to not only bring consumers and merchants closer together, but to also bring to light what the online world has to offer the country in terms of both development and revenue generation.

For further information on, please visit:

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