American Power Conversion Privatisation Commission encourages users to support Authorised Distributors

Lahore: APC by Schneider Electric, a global leader in integrated critical power and cooling services, has lodged support for its authorised distributors in the Pakistan and Afghanistan region, urging customers and APC resellers to do the same.

In order to ensure that they purchase the highest quality product with after-sales support, APC is urging customers to purchase only genuine APC certified products through the proper channels. The UPS vendor is also advising its channel partners and resellers to source the products wisely to ensure that they are purchasing genuine goods.

Thierry Chamayou, channel director: Middle East and Africa at APC by Schneider Electric, explains that the benefits of supporting authorised distributors are obvious not only where building support for local business is concerned, but also in instances where resellers or customers find the need for support and technical assistance.

“All APC authorised distributors and resellers are committed to the range of its products and can provide the infrastructure needed to support it,” he says. “The advantage for end users is that our partners have direct access to the true APC product and our teams offer high levels of skill and expertise in product knowledge and after sales support.”

Munib Khawaja, Country Vice President for Pakistan and Afghanistan, APC by Schneider Electric opined, “We have always been known to safeguard our channel and with this commitment we continue to lead the industry in preserving the integrity of our products.”
“At APC, we are serious about our reputation as the world’s best selling power protection. More than 30 million customers worldwide trust APC to protect their files, photos and music, PCs, mp3s and AV equipment from power cuts, allow for safe shutdown, and prevent data loss and costly downtime at home or at the office.” He added, “One easy phone call is all it takes to confirm the authenticity of an APC Product. Once customers register the unique identification code, printed on the back of the UPS, they can reap the benefits of owning the world’s best power protection ensuring; free technical support, product warranty and peace of mind.

“At present, all customers and partners should choose their sources wisely and certainly seek assistance from our local staff; we are in the business of reliability, which extends to all aspects of our customer’s experience with APC solutions; it is critical that when a customer pays for authentic APC goods, he should receive the same. Anything less is unacceptable.” concluded Khawaja.

For more information, contact:
Rizwan Shah
Shamrock Communications (private) Limited
Tel: +9242 3586 1219
Cell: +92305 574 0715

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