Domaine Arnoux-Lachaux Signs Exclusive Direct to Consumer Distribution Deal With Membership Wine Community Crurated

Crurated clients will have direct access to the full range of Domaine Arnoux-Lachaux wines LONDON, June 13, 2023 (GLOBE NEWSWIRE) — Crurated, the London-based membership wine community designed to connect connoisseurs with world-class producers, has partnered with Domaine Arnoux-Lachaux on an exclusive direct to consumer distribution deal. Charles Lachaux signed with Crurated to be his […]

Crurated clients will have direct access to the full range of Domaine Arnoux-Lachaux wines

LONDON, June 13, 2023 (GLOBE NEWSWIRE) — Crurated, the London-based membership wine community designed to connect connoisseurs with world-class producers, has partnered with Domaine Arnoux-Lachaux on an exclusive direct to consumer distribution deal. Charles Lachaux signed with Crurated to be his exclusive distributor of wines (https://bit.ly/3o7IONF) last year with barrel and bottle sales doing exceptionally well. Following this success Florence (his mother) and Charles signed an exclusive deal to bring the full range of Domaine Arnoux-Lachaux wines into the Crurated community.

“Crurated uses technology and the blockchain to modernize the way wine is sold. This approach provides verifiable provenance for every single bottle of wine that leaves our Domaine and enters their warehouse,” said Charles. “Through unique events, the team is also building a bridge between us and the people who are buying our wines. This connection allows us to communicate our winemaking philosophy and creates a stronger connection with wine lovers all over the globe.”

The sale of Domaine Arnoux-Lachaux wines on the Crurated platform will take place from June 19 – 25, 2023. Wines include, lot of six bottles, one of each:

Bourgogne Pinot Fin 2020
Nuits-St-Georges 2020
Nuits-St-Georges “Les Poisets” 2020
Nuits-St-Georges 1er Cru “Clos Des Corvées Pagets” 2020
Vosne-Romanée 1er Cru “Les Chaumes” 2020
Vosne-Romanée 1er Cru “Les Grands Suchots” 2020

Over the last year Crurated has hosted multiple, in person events with Charles. From November 6-11 of this year, Crurated and Charles will host events in Bangkok, Hong Kong, and Singapore. Participants in these winemaker events will have the chance to taste a selection of Lachaux wines paired with dinners prepared by some of the top chefs in Asia. An event in the United States will take place in 2024. Details around the Asia events and others will be available at https://crurated.com/events/.

“For six generations the Arnoux-Lachaux family has been pushing the boundaries of Burgundian winemaking and we are very fortunate to be working directly with their entire team,” said Alfonso de Gaetano, Founder of Crurated. “With the 2020 Romanee-Saint-Vivant Grand Cru recently receiving a 99 Rating from Robert Parker, we know that our members will jump at the chance to take advantage of the lots we’ll be releasing throughout the rest of the year.”

Each bottle of Domaine Arnoux-Lachaux wine will be accompanied with an NFT. Recorded forever on the blockchain, the NFT verifies the authenticity of the bottle and provides other important details including ownership history, vintage, vineyard location, and varietal. The NFTs are easily accessible by tapping on an NFC or RFID enabled phone. The bottle history is also updated via a new blockchain recording anytime the wine is resold and the token moves from one client to another.

Although Domaine Arnoux-Lachaux wines will be sold directly to consumers exclusively through the Crurated platform, B2B restaurant sales will still be handled by distributors.

About Crurated
Launched in 2021 with an emphasis on France and Italy, Crurated is a membership-based wine community designed to connect connoisseurs with world-class producers. A team of specialists provides personalized services and authentic experiences, while Crurated’s seamless logistics service guarantees quality and provenance thanks to secure wine cellar storage and innovative blockchain technology. To become a member visit crurated.com.

About Arnoux-Lachaux
A wine estate founded in 1858, Domaine Arnoux-Lachaux has 14 hectares of some of the most prized vineyards in Vosne-Romanée and equally high-quality vineyards in Nuits-Saint-Georges. Florence Arnoux-Lachaux and her eldest son Charles share a deep attachment to the family heritage entrusted by previous generations. With each release, the Estate strives to translate the expression of the terroirs as well as possible in order to produce “Pinot Noir” of emotion and pleasure.

PR Contact
Michael Volpatt
Michael@larkinvolpatt.com
415.994.8864

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/97368a35-5cd8-4103-8989-c742d8a016b2

https://www.globenewswire.com/NewsRoom/AttachmentNg/4c40263a-87a6-47af-ad49-781599128495

GlobeNewswire Distribution ID 8856534

Sevenstep Launches Talent Acquisition Assessment Service: Talent Unbounded®

BOSTON, June 13, 2023 (GLOBE NEWSWIRE) — Sevenstep, a global talent solutions leader, today announced the launch of Talent Unbounded®, its talent acquisition assessment and consulting service. Based on more than fifteen years of experience meeting hard-to-fill, high-value talent needs for top global enterprises and mid-market organizations, Talent Unbounded provides strategy and expertise to position […]

BOSTON, June 13, 2023 (GLOBE NEWSWIRE) — Sevenstep, a global talent solutions leader, today announced the launch of Talent Unbounded®, its talent acquisition assessment and consulting service. Based on more than fifteen years of experience meeting hard-to-fill, high-value talent needs for top global enterprises and mid-market organizations, Talent Unbounded provides strategy and expertise to position companies for success in a changing workforce landscape.

Talent Unbounded applies proven assessment methodologies to identify gaps and deliver a practical roadmap for improvement across critical areas of talent acquisition, including data and technology, cost control, employer branding, and diversity, equity and inclusion (DEI). Sevenstep tailors its strategies to focus on improving strength to compete for workers in short supply, boosting intelligence to drive best-outcome decisions, and achieving agility to adjust quickly to changing demands.

Talent Unbounded is built on a best-practice assessment process aligned with services and capabilities uniquely suited to an organization’s needs, whether it seeks a snapshot of a particular issue or a full assessment and resources to drive holistic talent strategy. The assessment pinpoints gaps and opportunities for improvement and is complemented by an action plan, implementation, support, and optional partnership to advance new talent needs.

“Companies cannot afford to put their talent plans on hold,” said Sevenstep President Amy Bush. “They must tackle immediate hiring needs while transforming talent acquisition processes to deliver results against changing demands and heavy competition for a limited workforce supply. Drawing on the clear vision our clients have come to expect from Sevenstep, Talent Unbounded is uniquely suited to help companies build the workforce intelligence, recruiting strength, and process flexibility needed to succeed.”

A solutions leader in all facets of talent acquisition, including permanent hires, the contingent workforce, recruiting best practices, and technology and analytics, Sevenstep delivers effective strategies through its hands-on approach to assessment services. To learn more, visit www.sevensteptalent.com/talent-unbounded.

About Sevenstep
Sevenstep is a global provider of strategic workforce solutions enabling business leaders to achieve ambitious goals and resolve complex workforce challenges. The company’s Recruitment Process Outsourcing (RPO), Managed Services Provider (MSP), and Total Talent solutions are recognized for driving innovation and delivering impact for top companies around the world. Sevenstep is recognized as a perennial top RPO provider in the HRO Today Baker’s Dozen Annual Customer Value Survey and an RPO major contender and MSP star performer by Everest Group.

Contact: Anna Botha, anna.slingo@sevensteprpo.com

GlobeNewswire Distribution ID 8856993

LeddarTech, a Disruptive Automotive Software Provider, to Become a Public Company Via Business Combination With Prospector Capital Corp.

LeddarTech has the potential to disrupt the markets for Advanced Driver Assistance Systems (“ADAS”) and Autonomous Driving (“AD”) with patented low-level sensor fusion and perception software products. LeddarTech’s unique solution solves current limitations, enabling leading automotive original equipment manufacturers (“OEMs”) and Tier 1-2 suppliers to drive ADAS and AD to new levels of performance, safety […]

  • LeddarTech has the potential to disrupt the markets for Advanced Driver Assistance Systems (“ADAS”) and Autonomous Driving (“AD”) with patented low-level sensor fusion and perception software products.
  • LeddarTech’s unique solution solves current limitations, enabling leading automotive original equipment manufacturers (“OEMs”) and Tier 1-2 suppliers to drive ADAS and AD to new levels of performance, safety and adoption.
  • The transaction is expected to provide the company with up to U.S. $66 million in gross proceeds, including up to U.S. $23 million in proceeds from the Prospector trust account (assuming no redemptions) and U.S. $43 million in convertible PIPE proceeds.
  • The transaction values LeddarTech at a pro-forma equity value of U.S. $348 million, assuming no redemptions and the full conversion of the convertible PIPE (without taking into account earn-out to LeddarTech existing shareholders or earn-out to Prospector’s sponsor).

QUÉBEC CITY, June 13, 2023 (GLOBE NEWSWIRE) — LeddarTech Inc.® (“LeddarTech” or the “company”), an automotive software company that provides patented disruptive low-level sensor fusion and perception software technology for ADAS and AD, and Prospector Capital Corp. (“Prospector”) (Nasdaq: PRSR, PRSRU, PRSRW), a publicly traded special purpose acquisition company led by former Qualcomm President Derek Aberle and chaired by former Qualcomm Vice Chairman Steve Altman, today announced their entry into a definitive business combination agreement that would result in LeddarTech becoming a publicly listed company. Upon closing of the transaction, which is expected by the fourth quarter of 2023, LeddarTech is expected to be listed on Nasdaq under the ticker symbol “LDTC.”

The transaction values LeddarTech at a pro-forma equity value of U.S. $348 million (assuming no redemptions and the full conversion of the convertible PIPE [without taking into account earn-out to LeddarTech existing shareholders or earn-out to Prospector’s sponsor]) and is expected to provide LeddarTech with up to U.S. $66 million in gross cash proceeds, which are expected to be used to fund the commercialization of its first embedded software solutions, expand its product offerings and deepen its customer engagements.

LeddarTech is a provider of industry-leading low-level sensor fusion and perception software for ADAS and AD. LeddarTech’s software solution is both sensor and processor-agnostic and significantly reduces the cost to OEMs and Tier 1-2 automotive suppliers while delivering improved performance and scalability for entry-level to premium ADAS/AD. ADAS and AD is the largest market within automotive software and is expected to grow at an 11% CAGR to U.S. $42 billion by 20301. The company has a strong early-mover advantage with over seven years of experience working on low-level sensor fusion and perception with 150 patents filed (80 granted) covering a broad array of foundational technologies such as signal acquisition, perception and fusion.

“We are pleased to partner with Prospector to solidify our position as a leading force in the nascent automotive software sector. This collaboration is expected to provide us with the necessary capital and resources to invest in our exceptional team, and take the company to the next level by positioning the company to secure customer wins and drive growth in our business. I am excited that LeddarTech has achieved this important milestone, which we believe will make LeddarTech one of the rare public companies in the pure-play ADAS/AD software space,” said Charles Boulanger, CEO of LeddarTech. Mr. Boulanger continued: “After leading the company since 2013, I have decided that I will retire as CEO once we close the transaction, at which time Frantz Saintellemy, President and COO, is expected to succeed me as LeddarTech CEO, and I plan to remain with the company as a special advisor and as a member of the LeddarTech board of directors.”

Mr. Saintellemy commented: “The automotive industry is increasingly recognizing that low-level sensor fusion and perception will be the architecture of choice for next-generation ADAS systems because it materially reduces system cost, eliminates sensor and processor dependencies and improves safety. We have a leading ‘software-only’ solution for low-level sensor fusion and perception that we believe will help drive the next wave of ADAS as the industry continues to move to software-defined vehicles. We are actively working with customers to integrate this disruptive technology.”

“During my tenure at Qualcomm, I experienced the tremendous value that can be created when innovative companies with foundational technologies disrupt industries,” said Prospector’s CEO, Derek Aberle. “We believe LeddarTech has the potential to do just that. We are excited to partner with LeddarTech’s management team to help drive growth and adoption of their products and believe it represents an attractive investment opportunity for our shareholders.” At the close of the transaction, Mr. Aberle is expected to become Chairman of the LeddarTech board of directors.

Transaction Overview

The transaction has been unanimously approved by the board of directors of Prospector, as well as the board of directors of LeddarTech, and is subject to the satisfaction of customary closing conditions, including the approval of LeddarTech’s and Prospector’s shareholders and the receipt of a final order of the Superior Court of Justice of Québec approving the transaction.

The combined entity will receive approximately U.S. $23 million from Prospector’s trust account, assuming no redemptions by Prospector’s public shareholders, as well as U.S. $43 million in gross proceeds from investors including Prospector’s sponsor, FS Investors (an affiliate of Prospector’s sponsor), Investissement Québec as a representative of the Government of Québec, Desjardins Capital and BDC Capital participating in the transaction via a convertible private placement investment into LeddarTech.

Conference Call Information

LeddarTech and Prospector have recorded an investor conference call and presentation discussing the transaction, which can be accessed by visiting Investor Relations – LeddarTech.

For Investor Relations, including a copy of the investor presentation as filed with the SEC, please visit the LeddarTech website at Investor Relations – LeddarTech or the SEC’s website for Prospector’s filings.

Advisors

TD Cowen is serving as financial advisor to Prospector, and Current Capital is serving as a financial advisor that provided a fairness opinion to Prospector’s board of directors. Stikeman Elliot LLP and Vedder Price PC are representing LeddarTech as legal counsel. Osler, Hoskin and Harcourt LLP and White & Case LLP are representing Prospector as legal counsel. Goodwin Procter LLP is serving as legal advisor to TD Cowen.

About Prospector Capital Corp.

Prospector is a special-purpose acquisition company formed for the purpose of effecting a merger, share exchange, asset acquisition, share purchase, reorganization or similar business combination with one or more businesses with a focus on companies with advanced and highly differentiated solutions for the technology sector. The company is led by a team of experienced investors and executives focused on identifying and investing in high-growth companies with strong management teams and attractive market opportunities. Prospector’s securities are traded on Nasdaq under the ticker symbols “PRSR,” “PRSRU” and “PRSRW.”

About LeddarTech

A global software company founded in 2007 and headquartered in Quebec City with additional R&D centers in Montreal, Toronto and Tel Aviv, Israel, LeddarTech develops and provides comprehensive perception software solutions that enable the deployment of ADAS and autonomous driving (AD) applications. LeddarTech’s automotive-grade software applies advanced AI and computer vision algorithms to generate accurate 3D models of the environment, allowing for better decision making and safer navigation. This high-performance, scalable, cost-effective technology is available to OEMs and Tier 1-2 suppliers to efficiently implement automotive and off-road vehicle ADAS solutions.

LeddarTech is responsible for several remote-sensing innovations, with over 150 patents granted or applied for that enhance ADAS and AD capabilities. Better awareness around the vehicle is critical in making global mobility safer, more efficient, sustainable and affordable: this is what drives LeddarTech to seek to become the most widely adopted sensor fusion and perception software solution.

Additional information about LeddarTech is accessible at www.LeddarTech.com and Investor Relations – LeddarTech.

Important Information About the Proposed Transaction and Where to Find It

In connection with the proposed business combination, Prospector, LeddarTech and the combined entity will prepare and will file with the SEC, the registration statement on Form F-4 (the “Registration Statement”). Prospector, LeddarTech and the combined entity will prepare and file the Registration Statement with the SEC and Prospector will mail the Registration Statement to its shareholders and file other documents regarding the business combination with the SEC. This press release is not a substitute for any proxy statement, registration statement, proxy statement/prospectus or other documents Prospector or the combined entity may file with the SEC in connection with the business combination. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ CAREFULLY AND IN THEIR ENTIRETY THE REGISTRATION STATEMENT WHEN IT BECOMES AVAILABLE, ANY AMENDMENTS OR SUPPLEMENTS TO THE REGISTRATION STATEMENT, AND OTHER DOCUMENTS FILED BY PROSPECTOR OR THE COMBINED ENTITY WITH THE SEC IN CONNECTION WITH THE BUSINESS COMBINATION BECAUSE THESE DOCUMENTS WILL CONTAIN IMPORTANT INFORMATION. Investors and security holders will be able to obtain free copies of the Registration Statement and other documents filed with the SEC by Prospector or the combined entity through the website maintained by the SEC at www.sec.gov.

INVESTMENT IN ANY SECURITIES DESCRIBED HEREIN HAS NOT BEEN APPROVED OR DISAPPROVED BY THE SEC OR ANY OTHER REGULATORY AUTHORITY NOR HAS ANY AUTHORITY PASSED UPON OR ENDORSED THE MERITS OF THE PROPOSED TRANSACTION PURSUANT TO WHICH ANY SECURITIES ARE TO BE OFFERED OR THE ACCURACY OR ADEQUACY OF THE INFORMATION CONTAINED HEREIN. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

Forward-Looking Statements

Certain statements contained in this press release may be considered forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act and Section 21E of the Exchange Act (which forward-looking statements shall also include forward-looking statements and forward-looking information within the meaning of applicable Canadian securities laws), including, but not limited to, statements regarding the business combination involving Prospector, LeddarTech and the combined entity, the ability to consummate the business combination and the timing thereof, the anticipated benefits from the business combination, the closing of the private placement financing and expected proceeds therefrom and statements relating to the anticipated combined company’s strategy, future operations, prospects, objectives and financial projections and other financial metrics. Forward-looking statements generally include statements that are predictive in nature and depend upon or refer to future events or conditions, and include words such as “may,” “will,” “should,” “would,” “expect,” “anticipate,” “plan,” “likely,” “believe,” “estimate,” “project,” “intend,” and other similar expressions among others. Statements that are not historical facts are forward-looking statements. Forward-looking statements are based on current beliefs and assumptions that are subject to risks and uncertainties and are not guarantees of future performance. Actual results could differ materially from those contained in any forward-looking statement as a result of various factors, including, without limitation: (i) the risk that the conditions to the closing of the business combination are not satisfied, including the failure to timely or at all obtain shareholder approval for the business combination or the failure to timely or at all obtain any required regulatory clearances, including under the HSR Act or of the Superior Court of Justice of Québec; (ii) uncertainties as to the timing of the consummation of the business combination and the ability of each of Prospector, LeddarTech and the combined entity to consummate the business combination; (iii) the possibility that other anticipated benefits of the business combination will not be realized, and the anticipated tax treatment of the business combination; (iv) the occurrence of any event that could give rise to termination of the business combination; (v) the risk that shareholder litigation in connection with the business combination or other settlements or investigations may affect the timing or occurrence of the business combination or result in significant costs of defense, indemnification and liability; (vi) changes in general economic and/or industry specific conditions; (vii) possible disruptions from the business combination that could harm LeddarTech’s business; (viii) the ability of LeddarTech to retain, attract and hire key personnel; (ix) potential adverse reactions or changes to relationships with customers, employees, suppliers or other parties resulting from the announcement or completion of the business combination; (x) potential business uncertainty, including changes to existing business relationships, during the pendency of the business combination that could affect LeddarTech’s financial performance; (xi) legislative, regulatory and economic developments; (xii) unpredictability and severity of catastrophic events, including, but not limited to, acts of terrorism, outbreak of war or hostilities and any epidemic, pandemic or disease outbreak (including COVID-19), as well as management’s response to any of the aforementioned factors; and (xiii) other risk factors as detailed from time to time in Prospector’s reports filed with the SEC, including Prospector’s Annual Report on Form 10-K, periodic Quarterly Reports on Form 10-Q, periodic Current Reports on Form 8-K and other documents filed with the SEC. The foregoing list of important factors is not exhaustive. Neither Prospector nor LeddarTech can give any assurance that the conditions to the Business Combination will be satisfied. Except as required by applicable law, neither Prospector nor LeddarTech undertakes any obligation to revise or update any forward-looking statement, or to make any other forward-looking statements, whether as a result of new information, future events or otherwise.

No Offer or Solicitation

This press release does not constitute an offer to sell or the solicitation of an offer to buy any securities of Prospector or the combined entity, a solicitation of any vote or approval, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offer of securities shall be made except by means of a prospectus meeting the requirements of the Securities Act.

Participants in Solicitation

Prospector, LeddarTech and the combined entity, and certain of their respective directors, executive officers and employees, may be deemed to be participants in the solicitation of proxies in connection with the business combination. Information about the directors and executive officers of Prospector can be found in the Annual Report on Form 10-K for the fiscal year ended December 31, 2022, which was filed with the SEC on March 31, 2023. Information regarding the persons who may, under the rules of the SEC, be deemed participants in the solicitation of proxies in connection with the business combination, including a description of their direct or indirect interests, by security holdings or otherwise, will be set forth in the Registration Statement and other relevant materials when they are filed with the SEC. These documents can be obtained free of charge from the source indicated above.

Company Contact:
Daniel Aitken, Vice-President, Global Marketing, Communications and Investor Relations, LeddarTech Inc.
Tel.: + 1-418-653-9000 ext. 232 daniel.aitken@LeddarTech.com

Investor Relations Contact:
Kevin Hunt
ICR Inc.
Kevin.Hunt@IcrInc.com

Media Contact:
Dan Brennan
ICR Inc.
Dan.Brennan@icrinc.com

Investor relations contact and website:InvestorRelations@LeddarTech.com
investors.leddartech.com/English/overview/default.aspx

Leddar, LeddarTech, LeddarVision, LeddarSP, VAYADrive, VayaVision and related logos are trademarks or registered trademarks of LeddarTech Inc. and its subsidiaries. All other brands, product names and marks are or may be trademarks or registered trademarks used to identify products or services of their respective owners.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7520e9a2-3dca-4e3e-815b-84a4ccc6a193

______________________
1 Source: McKinsey.

GlobeNewswire Distribution ID 8856558

Haikenen? Aineken? Heineken®? Spelling it correctly won’t create good times, but the world’s most international beer brand knows what can

Heineken® is marking its 150th Anniversary with an unconventional celebration that prioritises good times over getting it right Haikenen? Aineken? Heineken®? Spelling it correctly won’t create good times, but the world’s most international beer brand knows what can. Heineken® is marking its 150th Anniversary with an unconventional celebration that prioritises good times over getting it […]

Heineken® is marking its 150th Anniversary with an unconventional celebration that prioritises good times over getting it right

Haikenen? Aineken? Heineken®? Spelling it correctly won’t create good times, but the world’s most international beer brand knows what can.
Heineken® is marking its 150th Anniversary with an unconventional celebration that prioritises good times over getting it right.
Haikenen? Aineken? Heineken®? Spelling it correctly won’t create good times, but the world’s most international beer brand knows what can.
Heineken® is marking its 150th Anniversary with an unconventional celebration that prioritises good times over getting it right.
Haikenen? Aineken? Heineken®? Can you spot the difference?
No, this isn’t a typo… Heineken is misspelt on the truck exteriors to reflect the brand’s 150th anniversary campaign, which celebrates all of its common spelling mistakes and colloquial nicknames globally.

Heineken

AMSTERDAM, June 13, 2023 (GLOBE NEWSWIRE) — Heineken®, one of the world’s most recognised beer brands, is today marking its 150th anniversary with an unconventional celebration of the many ways the brand has been nicknamed, misspelled or mis-served over the years, all to showcase how good times and sparking true connections over a beer are, in the end, what matters most.

Freddy Heineken’s famous words “I don’t sell beer, I sell gezelligheid” have never rung so true. “Gezelligheid” translated is that feeling of good times, something that has been at the heart of the Heineken® brand for the last 150 years. To celebrate this milestone anniversary, Heineken® is putting good times front and centre of its global birthday festivities.

Of course, good times have changed over the 150 years of Heineken®’s existence and will continue to do so, but their importance in people’s lives have not. Recognising this and as part of the anniversary celebration, the Heineken® brand has worked with academics to better understand the ingredients that are needed to deliver that feeling of “good times” in the modern day; a surprisingly under-studied human need.

Marking a turning point in the brand’s history, Heineken® has decided to evolve the way it measures success – focusing not just on the volume of beer it sells but also the good times it delivers for its customers in over 190 countries.

To do this, Heineken® has collaborated with behavioural scientist Dr Chris Brauer, Goldsmiths, University of London, to create the ‘Good Times Index’, a new brand measurement model which will score the brand’s contribution to creating the perfect conditions for good times. Through human behavioural research, the index has identified five core conditions that people universally need to experience good times, including open-mindedness, inclusivity, and human connection:

Heineken® is marking its 150th Anniversary with an unconventional celebration that prioritises good times over getting it right.

With the Good Times Index in place, Heineken® is staying true to its vision by becoming the first beer brand to officially have “delivering good times” as part of the way it measures its annual performance – alongside sales and other brand tracking metrics.

Bram Westenbrink, Global Head, Heineken® Brand, said: “Brewing good times has been in our DNA for 150 years. That is why we are evolving our brand metrics to show that creating good times is equally as important as the beer we produce. By better understanding the conditions behind good times in today’s world, we can continue to create experiences for all our global customers that promote that feeling of gezelligheid – whether that is through the messages in our advertising, our sponsorships and events or of course our range of products including our non-alcoholic Heineken® 0.0 or our more modern flavoured Heineken® Silver. It is our goal that we will continue to deliver good times, one way or another, for the next 150 years and beyond.”

Dr Chris Brauer, Director of Innovation at Goldsmiths, University of London, said: “When we came to this project, we recognised that the understanding of what makes a good time, required a new and fresher perspective. Together with Heineken®, we have worked to better understand the multiple dimensions that make up that feeling of “Good Times”, and the ways in which it is experienced today. Good times are not just one thing or another, they are a multitude of different and subjective feelings, experiences, wants and needs that help generate a sensation and fulfil higher order needs. There has never been a more important time or opportunity to measure the role and prevalence of good times in our lives, so I’m excited to see a brand like Heineken® take serious steps to ensure that they are better understanding and enabling that feeling of “gezelligheid”.”

RESEARCH UNDERSTANDING ‘GOOD TIMES’ AROUND THE WORLD

Heineken’s® inaugural results from the Good Times Index comes at an important moment socially around the world, as 87% of consumers believe it is more important now than ever for them to have a good time. But one thing that is consistent, is that good times are best enjoyed together.

Additional consumer research from Heineken® shows that 82% care more about being with friends than if their night goes to plan. Surprisingly, 75% of respondents believe that the people you watch a sport match with is more important than if your team wins.

Despite the fact 87% of respondents believe opportunities to connect in person with loved ones have become even more important since the pandemic, over half (61%) agreed that given the current economic climate, they would be more likely to work overtime and sacrifice social moments with friends and family.

Nevertheless, many remain open-minded about good times ahead, with the vast majority (88%) agreeing their best memories come from unexpected moments. This open-mindedness follows through into the ways we socialise, as 78% agree it is important to socialise with people that don’t always share the same views as them – a sentiment most strongly held in Brazil (84%) and the UK (81%).

HEINEKEN® ACTIVITY CELEBRATING H150

To help bring the brand’s commitment to good times to life, the anniversary’s tongue-in-cheek ATL campaign takes viewers on a journey around the globe to embrace all the different ways people adapt and enjoy social moments and memories with Heineken® – ranging from an incorrectly spelt tattoo of the logo to a Heineken® Original being served with a lime, straw and ice. The light-hearted video sees the brewer celebrate the good times it provides – even if the way consumers spell or enjoy it isn’t 100% correct or as originally intended.

To further poke fun at itself, Heineken® will replace its logo with a number of alternative spellings it has seen over the years, appearing across all of Heineken’s® social media accounts and website pages, as well as on several new electric lorries.

The full video, developed by creative agency Le Pub Milan is available to watch online: HERE.

Editorial information:

Please find the high-resolution campaign images of the collaboration and campaign here.

For more information, please contact: hnknbrand@edelman.com or +447580979333.

About HEINEKEN:
HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business.

HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).

Most recent information is available on HEINEKEN’s website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/d1e42fe2-94d7-4137-bdb0-866b4a6fea23

https://www.globenewswire.com/NewsRoom/AttachmentNg/155922eb-bea4-402f-9e2b-01709537630d

https://www.globenewswire.com/NewsRoom/AttachmentNg/e5890685-6de4-4f50-97e0-18df342c03d9

The photos are also available at Newscom, www.newscom.com, and via AP PhotoExpress.

GlobeNewswire Distribution ID 8857069

Six Killed, Six Injured In Road Accident In South Pakistan

At least six people, including children, were killed yesterday, when a truck crushed two auto rickshaws in the Kandhkot region of Pakistan’s southern Sindh province, a local official said.Deputy Commissioner of the area, Manawwar Ali Mithani, told the …

At least six people, including children, were killed yesterday, when a truck crushed two auto rickshaws in the Kandhkot region of Pakistan’s southern Sindh province, a local official said.

Deputy Commissioner of the area, Manawwar Ali Mithani, told the media that, a truck fell on two passenger rickshaws at the Saqi Mor area of Kandhkot, a city in the Kashmore district of the province.

Police and rescue teams rushed to the site, lifted the truck with heavy machinery and pulled out the bodies and injured from the crushed vehicles.

The official added that, three children and a woman of the same family were among the deceased.

According to an eyewitness, the truck fell over the rickshaw, after the driver lost control of the speedy loader vehicle, at a sharp curve in the road.

Police have registered a case against the driver, who ran away from the site after the accident

Source: Nam News Network

Pakistan Initiates Evacuation As Cyclone Biparjoy Approaches Coastal Areas

Pakistan’s southern Sindh province, yesterday, initiated evacuation procedures from its coastal area, to avoid human and livestock losses, in the wake of fast-approaching Cyclone Biparjoy, officials said.The cyclone, in the Arabian Sea, is moving north…

Pakistan’s southern Sindh province, yesterday, initiated evacuation procedures from its coastal area, to avoid human and livestock losses, in the wake of fast-approaching Cyclone Biparjoy, officials said.

The cyclone, in the Arabian Sea, is moving north and will likely hit Pakistan’s southern coastal areas, including the provincial capital, Karachi, Badin and Thatta, from today to Thursday, Chief Minister of Sindh province, Murad Ali Shah, told the media during his visit to the coastal areas.

The chief minister said, the extremely severe cyclonic storm lies less than 600 km south of Karachi and might bring high wavelength, adding that, the country’s coastal areas have already started feeling the impact of strong winds and dust storms.

The authorities have ordered the removal of billboards, vacating buildings with weak structures, and taking action against building with weak glass panels, as preemptive measures in Karachi.

The authorities feared that, heavy rainfalls would also follow the cyclone and could affect the areas adjoining the coastal belt, causing floods.

Fishermen have been prohibited from boating in the open sea, and the sea view road in Karachi has also been blocked for traffic, to prevent people from heading out into the sea.

The Pakistan Meteorological Department issued its 13th alert yesterday. It said that, the cyclone’s maximum sustained surface winds are 160-180 km per hour, adding, “favourable environmental conditions are supporting the system, to maintain its intensity, and it might have wave height of 35-40 feet.”

Source: Nam News Network

Asian Youth Girls Netball Championship: Pakistan to face Malaysia today

In the Asian Youth Girls Netball Championship in South Korea, Pakistan will play their fourth match against Malaysia on Tuesday.Pakistan will play their fifth match against India on Wednesday.The quarter-finals and semi-finals of the championship woul…

In the Asian Youth Girls Netball Championship in South Korea, Pakistan will play their fourth match against Malaysia on Tuesday.

Pakistan will play their fifth match against India on Wednesday.

The quarter-finals and semi-finals of the championship would be played on Friday.

Source: Radio Pakistan

Pakistan beat Nepal by nine runs in ACC Women’s Emerging Teams Asia Cup

Pakistan A women team defeated Nepal by nine runs in the Asian Cricket Council Women’ Emerging Teams Cup, at Mong Kok in Hong Kong today.Playing first, Pakistan were all out on 87 runs in 19.2 overs. In reply, Nepal could score 78 runs for loss of six…

Pakistan A women team defeated Nepal by nine runs in the Asian Cricket Council Women' Emerging Teams Cup, at Mong Kok in Hong Kong today.

Playing first, Pakistan were all out on 87 runs in 19.2 overs. In reply, Nepal could score 78 runs for loss of six wickets.

Kabita Kunwar was declared as player of the match.

Source: Radio Pakistan